Website Optimization (SEO)

You've undoubtedly put a lot of effort into creating your company's website, but all that effort can be wasted if no one can find it.


In the perfect cocktail that represents your digital presence, a good optimization for online search engines for the most important searches from your offer should not be missing. In Kokos, we have the right recipe for you.

How do we optimize your website at Kokos?

Content and "on-site" SEO

The basis of every SEO project is keyword research, on the basis of which we make the structure of the website. We then optimize every single page - everything from meta data to keyword frequency and density. It is crucial to regularly publish new relevant content, which we or you can prepare for you, and we guide you in this process.

Technical SEO

When we edit the content, we have to make sure that everything is in the best order "behind the curtain". The background of the website must be flawless in the eyes of search engines, from the speed of loading to the neatness of the code. We give you suggestions for improvements or edit them ourselves (depending on the platform).

Building backlinks (Off-Site SEO)

Google likes pages that have a lot of backlinks from other (trustworthy) websites and rewards them with a higher ranking. Regularly getting strong backlinks (backlinks) from other websites with high authority is crucial for a high ranking on Google. We only build links for you from sites with strong authority.

Why trust us for SEO?

A strong network of backlinks

We publish content EXCLUSIVELY on websites that have highly influential domains and thereby create quality backlinks. Why?Simply put, domain power is transferable to a certain extent. If a reputable domain directs users to you, your reputation will also grow in the eyes of Google. We do not use private blog networks (PBN), as it is a ticking time bomb. Google discovers them sooner or later and punishes their use. We build backlinks on our own network of trusted websites, such as Svet 24, Ekipa 24, Salomon.si, Radio Aktual, Njena.si, Najstnica.si, lokono.si and many others. other!

CEE Digital Alliance partnership

Access to 30  SEO experts who share knowledge at conferences, trainings and webinars. We are proud members of the CEE Digital Alliance, an association of 15 independent agencies from Eastern Europe, with which we share knowledge and offer local coverage in the markets of Central and Eastern Europe through a single contact points. We received the invitation to the CEE Digital Alliance as an independent digital agency based on excellent results, and we are one of only two member agencies from Slovenia.

"White hat" methodology

We will present your company in the most effective way and choose approaches that will make your company name credible and convincing. The white hat methodology is also called ethical SEO, as it is based on quality content that is actually relevant and interesting for readers and as such attracts visitors to the website.


Such a strategy is chosen by those who are determined to take care of and invest in the development of their website and their business in the long term. White hat SEO techniques such as keywords and their analysis, building links and backlinks and creating new content for human users are most often found under the white hat. readers.

Read what partners say about cooperation with us

"Kokos Agency has been an important partner for us for some time, on which we can rely. The Kokos team takes care of our many creatives, messages and advertisements on various channels with quality and success."

Mladen Barukčić, director, Council of the Crusades

"I am demanding of everyone I work with, and what I appreciate most about the Kokos Agency team is that they are not afraid of any challenge."

Rok Koželj, board member, GEA College

"We successfully cooperate with Kokos Agency in the digital promotion of the destination Idrija, as we try to follow the trends of digital advertising. We are satisfied with the attitude, creative and up-to-date work of the team, which knows the digital world."

Tadeja Bezeljak, Idrija Tourism Institute

The coconut of a blog about all things digital

04 Nov, 2022
Če imate svoje podjetje s spletno trgovino ali vsaj osnovno spletno stranjo, ste zagotovo že slišali za SEO oz. optimizacijo spletnih strani za spletne iskalnike. Zelo verjetno je tudi, da ste se je na nek način že lotili, ali jo trenutno izvajate. Morda sami, morda s pomočjo agencije. Prav tako pa obstaja velika verjetnost, da: vaše pozicije na Googlu stagnirajo oziroma se ne zvišujejo tako hitro, kot bi si želeli. Na nekaterih ste se morda premaknili, na drugih pa nikakor ne; so vaši konkurenti pri najpomembnejših ključnih besedah vedno pred vami; plačujete agenciji mesečni SEO pavšal, pa sploh ne veste, kaj za vas delajo; ste že uredili osnovni on-site SEO, ampak še vedno niste prodrli na prvo stran iskalnikov; redno pripravljate SEO vsebino za vaš blog, pa nič ne pomaga. Brez skrbi, niste edini. Gre za probleme, o katerih nam stranke vedno znova potarnajo. Vaša težava je predvsem v tem, da NE IZKORIŠČATE NAJPOMEMBNEJŠEGA FAKTORJA ZA SEO , vsaj ne v zadostni meri. Že veste, kateri faktor imamo v mislih? Preden vam zaupamo odgovor, naj pojasnimo osnove. SEO optimizacijo v osnovi delimo na dve področji oziroma dva sklopa aktivnosti. 1. On-Site SEO On-site SEO je optimizacija, ki jo izvajamo neposredno na vaši spletni strani . To pomeni, da vsebino vaše spletne strani ali trgovine uredimo tako, da je Googlu kar najbolj po godu oz. da upošteva vse njegove smernice. Najprej opravimo raziskavo ključnih besed, na podlagi katere nato pripravimo ustrezno strukturo spletne strani. V naslednjem koraku preverimo in po potrebi popravimo še vse meta podatke na podstraneh (URL, naslov strani, opisi slik, …) in poskrbimo za primerno vsebino ter pogostost pojavljanja ključnih besed. Uredimo tudi notranje povezave, preverimo hitrost nalaganja strani in druge pomembne korake. Vse našteto izvedemo po najboljših praksah Googla. Ko so naštete osnove urejene, kar je zelo pomembno, pa se je treba fokusirati predvsem na off-site SEO, ki je dandanes najpomembnejši faktor pri SEO optimizaciji! 2. Off-site SEO Kaj je off-site SEO? Off-site SEO vključuje grajenje povratnih povezav ( backlinks ) z drugih spletnih strani, ki vodijo na vašo spletno stran. Kaj to pomeni? Naj ponazorimo: ko neka zelo obiskana (in v Googlovih očeh visoko rangirana) spletna stran, kot je na primer Svet24.si, o vas napiše članek, ki vsebuje povezavo (backlink) na vašo spletno stran, ta stran s povezavo na vas prenese del svoje »SEO moči« in tako poveča moč vaše strani. To je za Google signal, da vas postavi višje za ključne besede, ki so za vas pomembne. Naše izkušnje in izkušnje vodilnih SEO strokovnjakov na globalni ravni kažejo, da je ravno ta proces, imenovan off-site SEO, ključnega pomena za uspešno rangiranje spletnih strani na Googlu. Toda pozor! Niso vse povratne povezave enake. Najpomembnejše je prav to, da prihajajo z močnih spletnih strani, torej je bistvenega pomena, na katerih spletnih straneh gradite povratne povezave na svojo spletno stran. Kaj to pomeni za vas? Slovenske SEO agencije in strokovnjaki pridobivajo povratne povezave na različne načine, pogosto pa kar preko svojih (nizkokakovostnih) omrežij (strokovni izraz private blog network - PBN). Takšne povezave so precej šibkejše od tistih, ki jih Google zares želi videti in imajo posledično toliko manjšo SEO moč za dvig vaše pozicije na Googlu. Kakšne SEO povratne povezave torej želi Google? Gre za povezave z močnih spletnih strani z veliko obiska, kot so spletne novice in drugi priljubljeni portali. Lahko bi jih poimenovali kar »digitalni PR«. To je potrdil tudi sam Googlov SEO guru John Mueller na Twitterju:
01 Feb, 2022
Poleg barvne palete je črkovna vrsta oz. font spletnega mesta eden najpomembnejših in vplivnih dejavnikov vizualne uporabniške izkušnje. Pravi tipi pisave se nanašajo na obliko spletnega mesta in naredijo vsebino (še) prijetnejšo za branje.
23 Dec, 2021
Aktualno leto se počasi izteka. Zato je prav, da skupaj pogledamo, kdo zaznamuje digitalni svet pred vstopom v leto 2022. Statistika vedno razkrije številne zanimivosti. Tokrat smo s pomočjo statističnega portala Statcounter (https://gs.statcounter.com/) povzeli najzanimivejše aktualne podatke.
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Organic traffic is among the highest quality traffic sources on any website. Leave SEO optimization to the experts and raise the visibility of your website for key searches from your offer.

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Meet the team!

We are a success-oriented team of professionals who know what they want and know how to achieve it. We are the proud owners of Facebook Blueprint certificates, a Google partner and the third DIMAQ company in Slovenia.

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