Content marketing

A cocktail is only as good as its ingredients, so trust Kokos to create a full content marketing mix for you that includes an attractive look, useful information, flawless language, different content formats and perfect creatives.

Content marketing to increase sales

What convinces you more, "oh and by the way" superlatives or content through which you can see the advantages and benefits that actually mean something to you? Consumers want important, relevant and consistent information about products or services, on the basis of which they can make decisions, which is why content marketing is a key strategic marketing approach. With the right and high-quality prepared content, you can attract and also retain a clearly defined audience that transforms into your active customers.

Social networks

Almost everyone, from the young to the elderly, today uses at least one social network, usually more, where we talk, read different content, have fun... but also complain. With high-quality publications and stories, as well as a quick response to the questions of users of these networks, you can get closer to them and tip the decision-making scales in your favor.

Blog entries

Blogs or articles are a great way to present products or services and especially their importance for the individual. With content in which readers can understand for themselves the advantages that your products or services represent for them, you also build your credibility and the trust of your customers.

News in e-mail (Newsletter)

Well-written and designed emails that feel almost like they're being sent by an interesting and helpful friend rather than a pushy salesperson are among the most powerful digital marketing tools. You can practically address your customers personally, inform them about news, campaigns, special offers or events and communicate about new content that you have prepared for them.

Why choose Kokos?

Just as the coconut is a truly versatile fruit, our team knows how to present your content in an interesting, informative and persuasive way, while maintaining a high level of language quality. We are convinced that the quality of expression represents the quality of the entire company.

2 text writer

Two experienced copywriters take care of your content, who make sure that all commas are placed correctly and grammar rules are respected, and above all, they create attractive and convincing stories.

3 designers

Illustration, animation, video, photography, ... Since people see content as a whole, our designers make sure to impress your customers and attract them with great creatives.

6 online marketing experts

Great content and perfect creative are no use if no one sees them, so our online advertising experts make sure your content is seen by the right audience at the right time.

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We prove our knowledge with certificates

No one is so good that they can't improve, so our entire team is constantly educated, and we also confirm our knowledge with the obtained certificates.

Send an inquiry

What is content marketing?

You have the best offer on the market, but what if you don't know how to present it well? Harness the power of well-chosen words! With excellent and rich content, we arouse interest, reflect desires, create and argue the need of the consumer that your product or service is what will improve his quality of life.

Market, competition and customer research

The first step in creating a content marketing strategy is a market survey, which allows you to determine your strengths and weaknesses and helps you choose the method and tone of your communication with consumers. This also includes page review, analysis of landing pages, connection to Google Analytics, setting of goal measurement and KPIs and establishment of bases for remarketing.

Preparation of the text

Consumers are not interested in specs, but in the story and their experience of that story. Our copywriters are able to identify what the potential buyers of your product or service want and what emotions their needs arouse in them, and with the selected vocabulary they will present your company in the most optimal way as one that understands customers, and your product or service as an ideal solution for satisfying their desires.

Preparation of graphic materials

Our designers take care of the perfect look of your message with creatives that complement the texts. Humans are only visual creatures and will prefer to look at attractively designed content with interest. It is true that we are also attracted to the other extreme, but we do not wish you that.

Sharing / Publishing

On your behalf, we take care of regularly publishing content at the most suitable moments, i.e. when most of your potential customers are active online, and we write the posts in a way that will also attract your customers the most.

Promotion

Your online posts can reach even more people if we agree to promote your content as well. We will take care of the most optimal promotion of your content on your behalf.

Partners about us

"Kokos Agency has been an important partner for us for some time, on which we can rely. The Kokos team takes care of our many creatives, messages and advertisements on various channels with quality and success."

Mladen Barukčić, director, Council of the Crusades

"I am demanding of everyone I work with, and what I appreciate most about the Kokos Agency team is that they are not afraid of any challenge."

Rok Koželj, board member, GEA College

"We successfully cooperate with Kokos Agency in the digital promotion of the destination Idrija, as we try to follow the trends of digital advertising. We are satisfied with the attitude, creative and up-to-date work of the team, which knows the digital world."

Tadeja Bezeljak, Idrija Tourism Institute

Meet the team!

We are a success-oriented team of professionals who know what they want and know how to achieve it. We are the proud owners of Facebook Blueprint certificates, a Google partner and the third DIMAQ company in Slovenia. Who will take care of your project?

Meet the team!

Are you in favor of cooperation?


Let your online image shine, all you need is Kokos.

Contact us

Impress your target audience with quality and useful content and start building a long-term relationship with them. Give us a thumbs up and together we will put together the right strategy.

Demand - Content Marketing

The coconut of a blog about all things digital

04 Nov, 2022
Če imate svoje podjetje s spletno trgovino ali vsaj osnovno spletno stranjo, ste zagotovo že slišali za SEO oz. optimizacijo spletnih strani za spletne iskalnike. Zelo verjetno je tudi, da ste se je na nek način že lotili, ali jo trenutno izvajate. Morda sami, morda s pomočjo agencije. Prav tako pa obstaja velika verjetnost, da: vaše pozicije na Googlu stagnirajo oziroma se ne zvišujejo tako hitro, kot bi si želeli. Na nekaterih ste se morda premaknili, na drugih pa nikakor ne; so vaši konkurenti pri najpomembnejših ključnih besedah vedno pred vami; plačujete agenciji mesečni SEO pavšal, pa sploh ne veste, kaj za vas delajo; ste že uredili osnovni on-site SEO, ampak še vedno niste prodrli na prvo stran iskalnikov; redno pripravljate SEO vsebino za vaš blog, pa nič ne pomaga. Brez skrbi, niste edini. Gre za probleme, o katerih nam stranke vedno znova potarnajo. Vaša težava je predvsem v tem, da NE IZKORIŠČATE NAJPOMEMBNEJŠEGA FAKTORJA ZA SEO , vsaj ne v zadostni meri. Že veste, kateri faktor imamo v mislih? Preden vam zaupamo odgovor, naj pojasnimo osnove. SEO optimizacijo v osnovi delimo na dve področji oziroma dva sklopa aktivnosti. 1. On-Site SEO On-site SEO je optimizacija, ki jo izvajamo neposredno na vaši spletni strani . To pomeni, da vsebino vaše spletne strani ali trgovine uredimo tako, da je Googlu kar najbolj po godu oz. da upošteva vse njegove smernice. Najprej opravimo raziskavo ključnih besed, na podlagi katere nato pripravimo ustrezno strukturo spletne strani. V naslednjem koraku preverimo in po potrebi popravimo še vse meta podatke na podstraneh (URL, naslov strani, opisi slik, …) in poskrbimo za primerno vsebino ter pogostost pojavljanja ključnih besed. Uredimo tudi notranje povezave, preverimo hitrost nalaganja strani in druge pomembne korake. Vse našteto izvedemo po najboljših praksah Googla. Ko so naštete osnove urejene, kar je zelo pomembno, pa se je treba fokusirati predvsem na off-site SEO, ki je dandanes najpomembnejši faktor pri SEO optimizaciji! 2. Off-site SEO Kaj je off-site SEO? Off-site SEO vključuje grajenje povratnih povezav ( backlinks ) z drugih spletnih strani, ki vodijo na vašo spletno stran. Kaj to pomeni? Naj ponazorimo: ko neka zelo obiskana (in v Googlovih očeh visoko rangirana) spletna stran, kot je na primer Svet24.si, o vas napiše članek, ki vsebuje povezavo (backlink) na vašo spletno stran, ta stran s povezavo na vas prenese del svoje »SEO moči« in tako poveča moč vaše strani. To je za Google signal, da vas postavi višje za ključne besede, ki so za vas pomembne. Naše izkušnje in izkušnje vodilnih SEO strokovnjakov na globalni ravni kažejo, da je ravno ta proces, imenovan off-site SEO, ključnega pomena za uspešno rangiranje spletnih strani na Googlu. Toda pozor! Niso vse povratne povezave enake. Najpomembnejše je prav to, da prihajajo z močnih spletnih strani, torej je bistvenega pomena, na katerih spletnih straneh gradite povratne povezave na svojo spletno stran. Kaj to pomeni za vas? Slovenske SEO agencije in strokovnjaki pridobivajo povratne povezave na različne načine, pogosto pa kar preko svojih (nizkokakovostnih) omrežij (strokovni izraz private blog network - PBN). Takšne povezave so precej šibkejše od tistih, ki jih Google zares želi videti in imajo posledično toliko manjšo SEO moč za dvig vaše pozicije na Googlu. Kakšne SEO povratne povezave torej želi Google? Gre za povezave z močnih spletnih strani z veliko obiska, kot so spletne novice in drugi priljubljeni portali. Lahko bi jih poimenovali kar »digitalni PR«. To je potrdil tudi sam Googlov SEO guru John Mueller na Twitterju:
01 Feb, 2022
Poleg barvne palete je črkovna vrsta oz. font spletnega mesta eden najpomembnejših in vplivnih dejavnikov vizualne uporabniške izkušnje. Pravi tipi pisave se nanašajo na obliko spletnega mesta in naredijo vsebino (še) prijetnejšo za branje.
23 Dec, 2021
Aktualno leto se počasi izteka. Zato je prav, da skupaj pogledamo, kdo zaznamuje digitalni svet pred vstopom v leto 2022. Statistika vedno razkrije številne zanimivosti. Tokrat smo s pomočjo statističnega portala Statcounter (https://gs.statcounter.com/) povzeli najzanimivejše aktualne podatke.
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